Vita – Sebastian G. Renner, Dipl. Kommunikationswirt (BAW) Marken-Regisseur mit „Gespür“ für Text Cheftrainer MAM, Dozent BAW, Autor Marketing-Preisträger Handel/Handwerk

Sebastian G. Renner ist Deutschlands 1. Marken-Regisseur. Sein Konzept finanziert sich durch Senkung von Overheadkosten und garantiert zählbare Vorteile für mutige Unternehmer.innen.

Mobil: 0176 956 119 34

Wie Du einen „Zeitdieb“ eliminierst und
gleichzeitig Dein Marketing profitabel machst.

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Ihr „Marken-Regisseur“ Sebastian G. Renner.

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Sebastian G. Renner

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Es kann nur einen geben!

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Sebastian G. Renner ist gelernter Schriftsetzer, Dipl.-Kommunikationswirt (BAW) und Autor von drei erfolgreichen Fachbüchern. Seine fundierten praktischen Erfahrungen konnte er als VerlagsWerbeleiter, als Texter und zuletzt als Kreativ-Direktor in verschiedenen Münchner Werbeagenturen sammeln.

Er wurde als Texter mehrfach ausgezeichnet, ist Marketing-Preisträger (Handwerk + Handel) und war Dozent an der Bayerischen Akademie der Werbung.

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Sebastian G. Renner ist Initiator und Cheftrainer der marketing akademie mittelstand (MAM).

Theoretisches Marketingwissen erwarb er durch ein Aufbaustudium bei Prof. Malik (Universität St. Gallen). Dazu kam eine Ausbildung als Moderator und Trainer bei Neuland. Sebastian G. Renner ist seit über 40 Jahren mit einem Marketing-Unternehmen selbstständig und arbeitet bevorzugt für mittelständische Unternehmen und spricht ihre Sprache.

Sebastian G. Renner war von 2001 bis 2012 als Hauptreferent/Lehrgangsleiter für alle Marketing- und ProduktmanagementLehrgänge, sowie Marketing-Seminare und Marketing-Arbeitskreise des RKW Bayern verantwortlich tätig.

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Quality Culture

Baumarketing

Corporate Identity

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Hand auf Herz: Erkennst Du Dich in diesem Text?

Dein Marketing-Budget ist begrenzt (welches ist das nicht?). Deshalb sind Deine Marketing-Dienstleister in der Regel fähige Fach-Spezialisten; ihre Kompetenz in anderen relevanten Marketing-Bereichen ist eher gering. Und wie mein Vater schon treffend sagte: „Jeder Kaufmann lobt zuerst seine Ware“, verkaufen Spezialisten am liebsten das, was sie am besten können. Somit werden oft Marketing-Maßnahmen realisiert, welche entweder zu früh kommen, oder nicht zielführend sind. Einverstanden?

Hand aufs Herz: Stimmst Du diesem Text zu?

Erfolgreiches Marketing folgt einer ultimativen Regel: Eine Nr.1-Positionierung (aus Sicht der Kunden) ist als erstes zu definieren. Punkt. Nur wenn Dein Angebot oder Deine Dienstleistung unverwechselbar sind (aus Sicht der Kunden) kann eine kreative Marketing-Strategie formuliert und ein realistischer Marketing-Plan erstellt werden. Erst dann kommen die idealen Team-Mitglieder (Grafik-Designer, Online-Spezialisten, Videofilmer, SEO-Experten, etc), auf das Spielfeld; eine Auswahl der Marketing-Dienstleister nach dem Zufallsprinzip „ich kenn da einen, der ist recht sympathisch“ ist menschlich verständlich, erweist sich manchmal als Fehlgriff. Einverstanden?

Hand aufs Herz: Ist das die richtige Idee für Dich?

Szenario: Du bist ein erfolgreicher Filmproduzent und möchtest einen weiteren Hit landen. Wie ist Dein erster Schritt? Richtig! Du verpflichtest einen Regisseur, der aus Deiner Idee (Nr.1-Positionierung) einen Blockbuster macht. Am besten einen (Marken)-Regisseur, der auch das Drehbuch (Claim und Texte) schreibt. Somit ist gewährleistet: Deine gesamte Marketing-Kommunikation folgt dem berühmten roten Faden. Deine Nr. 1-Positionierung ist das Hauptthema. Bei allen speziell ausgewählten Medien! Klingt das alles logisch für Dich? Ist es auch! Ist diese Marketing-Methode für Dich ideal? Ist sie, weil Du von allen „Zeitdieben“ befreit wirst. Dein Seufzer „Mensch, dieses Marketing macht mir brutal viel Arbeit,“ ist jetzt nur noch Erinnerung. Zuletzt: Sparst Du nachweislich Geld? Ja, rund 30% Overheadkosten, welche bei starren Organisationen anfallen. Einverstanden auch damit?

„Ja, der Wastl* ist sein Geld wert“
(Anton Hofmaier, 2. Bürgermeister von Regensburg, i. R. *Spitzname für Sebastian (Oberpfälzer Dialekt)

„Sebastian Du hast als Marken-Regisseur unsere Firma entscheidend nach vorne gebracht. Das werde ich Dir nie vergessen.“
(Manfred Kittel, Kittel-Sicherheitssysteme, Starnberg)

„Ich habe Sebastian voll vertraut und ihn selbständig agieren lassen. Marketing-Kleinkram ade! Dadurch habe ich wertvolle zeit gespart und eine Menge neuer Kunden gewonnen. Zur Nachahmung empfohlen!“
(Christian Nest, GF neuhof Schulen München)

Der richtige Beginn ist der halbe Erfolg.
Und das ist der Fahrplan zum ganzen Erfolg.

Positionierungs-Coaching vom 3-fachenMarketing-Preisträger.
Definition Positionierung. Formulierung Claim
Formulierung aller Texte vom „ausgezeichneten“ Texter und Texter-Coach
Erstellung Marketing-Konzeption und Marketing-Plan
Auswahl und Briefings für externe Dienstleister (Videofilmer, Online-Marketing-profis, SEO-Profis, Grafik-Designer, etc)
Auftragsvergabe und Controlling der externen Dienstleister
Optional: Begleitung und Ausbildung des internen Marketing-Mitarbeiter

Fallbeispiel:
Ein Budget von € 40 000 bringt einen Umsatz von € 288.000.
Nicht gerechnet: Die Folgeumsätze aus den Empfehlungen.
Nähere Infos dazu gerne persönlich.

Mach jetzt den ersten Schritt:

Ruf mich an, oder schreib mir eine Mail. Wir schauen als erstes: Stimmt die Chemie. Alles andere ist Formsache. Ich analysiere mit meiner freien Crew die bisherige Marketing-Strategie und definiere realistische Erfolgschancen.

Dann entscheide ich, ob ich den Job annehme und für welches Ergebnis ich geradestehe. Handschlag genügt!

Bevor Du anrufst: Ich bin kein pflegeleichter „Auftragnehmer“. Sondern ein loyaler oft unbequemer Partner, der Dir manchmal auf die Nerven geht.
Mach Du Deinen Job, ich mache meinen und zwar auf Erfolgsbasis. Gemeinsam sind wir „unser Geld wert“.

Mobil: 0176 956 119 34

Sebastian G. Renner, Dipl. Kommunikationswirt (BAW)
Marken-Regisseur mit „Gespür“ für Text
Cheftrainer MAM, Dozent BAW, Autor
Marketing-Preisträger Handel/Handwerk

Arbeitsbeispiele und Referenzen

Hier downloaden

Wie Du einen „Zeitdieb“ eliminierst undgleichzeitig Dein Marketing profitabel machst.